Telecom major Bharti airtel today launched third generation (3G) services that offer LIVE and on-demand TV channels, video calling and high-speed internet access, in Delhi.
Customers can choose from Airtel's 3G tariff plans, which have been crafted to prevent 'bill shock' and help customers monitor their consumption of data with personalised data usage limits and alerts.
The price of Airtel 3G Mobile TV will be about Ksh.50 for 20 minutes per week. The company is offering video call rates at 6cents per second.
The company has offered different plans like pay as you go offers for all the existing Airtel customers who want to experience the 3G internet, this plan will be there where they have to pay the prevailing rates as on 2G services.
Flexishield plan has a combination of free data usage and low inbuilt volume based charging rate with a bill cap of Ksh.2,600.
To download 2GB data prepaid and postpaid customers have to pay ksh. 975. Under the Flexishield plan the customer has to pay Ksh.880 for 1.25 GB free data download with 3G speed till total data bill reaches Ksh. 2,600, after that no charges on data access with speed of 20kbps.
Airtel Live , which is India’s largest WAP Portal with more than 1 million visitors and 10 million daily page views – has been revamped with a richer look for airtel 3G customers. In this separate all-new experience for 3G customers, customers can create a personal portal containing their favorite RSS feeds, News categories, and email inboxes with live updates from their Flickr, Twitter, Facebook and other social network accounts. Navigation has been made more intuitive, moving away from a single Landing Page access to a Tab-based approach now. The revamped look is in-sync with the new airtel brand identity – giving it a more vibrant and trendy look with higher resolution graphics adding a richer and clearer feel.
Airtel has also introduced a first of its kind internet usage calculator that will help customers monitor and analyse their current internet data usage and choose an airtel 3G plan accordingly.
Bharti Airtel Ltd, expects 3G services to help improve its average revenue per user--a key gauge of profitability for mobile phone operators.It currently offers 3G services in seven cities and plans to extend the service in all the 13 telecom areas where it has bandwidth by the end of this month.since December 2010 Airtel has garnered about 500,000 users on its 3G network, it is currently the largest wireless operator in India controlling 20.7% share of the subscriber market.