Gina Din-Kariuki founded Gina Din Corporate Communications 13 years ago when the public relations industry was only taking off in Kenya. She signed on Safaricom 3 years later and today continues to compete against the mighty Scangroup. In one her rare interviews, she tells Larry Madowo what it was like starting out, what the business has become and how new technology affects it.Personally I liked the way she handled the KQ Cameroon air disaster and safaricom price war with Zain.
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